May 26, 2024
Using AI to talk to trees with Graham Hine from ePlant

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Welcome back to Found, where we get the stories behind the startups.

This week Becca and Dom are joined by Jaleh Bisharat, the co-founder and CEO of NakedPoppy, an e-commerce site that helps users find the makeup shades best suited to them and offers a marketplace of clean beauty products. Bisharat talked about her personal journey toward launching the company after a long career working in marketing for companies including Amazon and Eventbrite. She also talked about the benefits of launching a company when you are a little older and what it has been like building a company in a space where public perception has changed so much in five years.

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